📈
Marketing — JAMB Syllabus
Below are the topics and areas you are expected to study for Marketing in the UTME examination. Questions will be drawn from these topics.
1
Basic Concepts of Marketing
Topics / Contents
- Definition and importance of marketing
- Marketing concepts and orientation
- Market segmentation
- Marketing mix (4Ps)
2
Product and Pricing
Topics / Contents
- Product development and life cycle
- Branding and packaging
- Pricing strategies
- Distribution channels
3
Promotion and Advertising
Topics / Contents
- Sales promotion
- Advertising media
- Personal selling
- Public relations
4
Consumer Behaviour
Topics / Contents
- Factors influencing buying decisions
- Consumer rights
- Market research